I’m a 7x Webby Award winning CD in LA but my experience is unique in that I’ve spent precious little time in the guts of traditional agencies. Instead, after cutting my teeth at the Cannes Lion winning Viral Factory, I co-founded Denizen Company, where I was hailed as a “hero of the internet” by TIME and minted “a new before and after on the internet” according to Gizmodo.

Years spent forging my way on the demon path of social content taught me to think like a creator with a make or break relationship to work actually getting engaged online.

My background gives a keen edge to my work and informs my central creative philosophy: it’s not about winning clients, it’s about winning communities.

My creative has notched 200 million views online; won 7 Webby Awards; been featured on HBO, ABC, NBC, CNN, ESPN, MTV, FOX, NPR, Wired, referenced in the New York Times, made international news before I was even done filming it, and landed in the top trending slots on YouTube, Facebook, and Reddit. It’s been cloned, memed, and ripped off by Katy Perry.

I have been profiled in The Washington Post and LA Weekly for my work and in 2017 I wrote and published a childrens’ book, based on my Tiny Hamster series, with Simon & Schuster. I’ve also written two feature screenplays currently in pre-production.

In 2021, I successfully sold the social agency I co-founded, Denizen Company, to SidLee USA.

And now I’ve returned to the demon path, working with brands including Netflix and AppleTV.